Keeping Innovation Alive

Innovation is not a one-time act, like finding a new product, but a phenomenon that nurtures a culture propelling growth on an on-going basis. It prepares an organisation to reach unexplored heights. So, setting up a culture where people can share ideas on a frequent basis with their managers, subordinates or colleagues could provide the…

Top Marketing Strategies for Start-ups

Manage expectations It is preferable to start marketing with a beta version or when you have the final product ready. Without having a working version of your product, you run the risk of raising the expectations of your target customers or investors higher than you would like it to be. It is important to manage…